Adam Biddlecombe

Your personal brand is worth more than gold. Follow these 20 rules to thrive on LinkedIn. 1. LinkedIn is a game, and everyone is playing. ↳ Choose your own goal. ↳ Example: followers, likes, sales. 2. People are playing different games. ↳ There are people with 1k followers making more money than you, and people with 100k earning less. 3. Consistency is important ↳ To be a serious player, you have to show up. Those “I’m back after a month o ff” posts, just tell me you’re not serious. 4. Your network is your networth. ↳ It’s cliche, but true. ↳ Other than my cofounder, everyone from my team is from LinkedIn. 6. Different rules for different people. ↳For some, carousels work, for some it’s text and photo. ↳ Don’t do what people tell you to do, test your account and analyse. 7. Engagement matters, but not as much as you think. ↳ People spend hours engaging on LinkedIn, and it does boost your profile. ↳ But there is a limit. My reach is more with 20 comments, than it is with 200. 8. Content is 99% of the game. ↳ People spend too much time worrying about the algorithm and shadowb*nning. ↳ If you spent this time improving your content, you would be better off. 9. People don’t really care about you. ↳ Everyone is trying to further their own cause. ↳ Imposter syndrome is in your head. Get your thoughts out there. 10. Get on calls. ↳ Comments are okay, DM’s are good but alls are GOLDEN. 11. Put some ‘personal’ in your personal brand. ↳ Videos people. They won’t get as much reach, but people get to know you. ↳ You are your brand, so show yourself. 12. AI pictures suck. ↳ You are not a perfect AI creation, use your real picture. 13. AI comments suck. ↳ C’mon guys, just stop it. 14. AI is not the answer. ↳ You’re trying to create a personal brand here. ↳ If you spent as much time learning copywriting as you did trying to hack the system with AI, you might actually create decent content. 15. Getting hate sucks. ↳ I thought hate messages wouldn't affect me, but they do, obviously. ↳ Try and be rational, if 99.9% of comments are positive, you’re fine. 16. LinkedIn is a b*tch. ↳ I have been banned twice, and I still don’t know why. Tread carefully. 17. LinkedIn is a tool. ↳ Over the last 6 months, I got addicted to LinkedIn, and then got over it. ↳ Remember, this is a professional tool, set your purpose and fit LinkedIn into it. 18. Delete the app. ↳ You don’t need to be wired into LinkedIn 24/7. Set yourself boundaries. 19. Set your damn goals. ↳ 90% of you are posting with no goal in mind. ↳ What are you trying to do? ↳ Work this out first, and suddenly your content plan is much easier. 20. Sort your profile out. ↳ I had an ugly profile for so long. This will damage your brand. ↳Try to be excellent in everything you do. Get my 100+ page ultimate ChatGPT Guide when you join Mindstream 👇 https://lnkd.in/eMY9hD8B You'll also get 25+ cheat sheets and AI guides. #AI #personalbrand #contentcreation