Ash Rathod

Here's how to push people away. 
 
 Be clear about the things you don't do and will never do.
 
 Then communicate it. But communication doesn't just have to be about what you say and write.
 
 It can also be shown in your actions and inaction. 
 
 -Patagonia will never participate in black Friday sales
 -Tony's Chocolonely will never use cocoa that isn't sourced ethically.
 -Tesla will never use traditional car dealers
 -Dove will never use unrealistic, AI or heavily retouched images in their advertising.
 -Apple will never care about the haters on their latest ad 🤣 
 
 Never doing something for a strong reason becomes part of your story, identity and reason for people to be close to your tribe.
 
 And push the wrong ones away.