Joel Klettke

No BS Building in Public: End of Quarter Recap 🔥 
 
 💡 Every Friday, I post my transparent stats for the week. Why?
 
 - Most don't come from a long line of entrepreneurs (me included)
 - My mission: equip minority founders with tools to scale their impact
 - Part of that is to transparently live by example through my own journey 
 
 💡 Context: This post is about the last 90 days, and my last post of the year!
 
 💡 Recap of what I did:
 
 - 18 August-14 October: began market research, tested with my ICP, collected feedback and set up shop
 - 25 September: Started posting on LinkedIn daily M-F
 - 16 October: Launched the fCOO leg of keshty (set sail for scale)
 - 6 November: Started working with my first client 
 - 12 November: Launched the keshty community for minority founders, investors and allies (only launched founder side)
 
 💡 Meetings:
  
 - Met with 60 new + 33 existing professional friends 
 - Had 11 networking events + 6 new business meetings
 - Of 6 NB meetings: 3 ghosted, 2 are warm, 1 turned into a client
 
 💡 The data (from before and after I started writing):
 
 📉 412 unfollows (you read that right!)
 📈 1978 new followers - 78% increase
 📈 6,118 engagements - 61080% increase
 📈 357,837 impressions - 9068% increase
 📈 keshty has 363 followers and 20 community members
 📈 Ideal follower demographic (Founder, Co-Founder, CEO) went from 8 to 11%
 
 💡 Financials: 
 
 I invested £5k in start-up costs and have made £2.1k (42% breaking even).
 
 💡 No BS Good-To-Knows: 
 
 - I literally panic hourly about not making the money I used to. Not even going to beat around the bush - you're here for no BS, after all.
 
 - Need some humble pie? Start a business. You are sales, marketing, your EA, your co-founder, everything. If you've never specialised in these domains, the learning curve of "micro-incompetencies" is wild.
 
 💡 Reminders:
 
 - Don't start a business JUST to make money. Start one because it lights your fire. I'm not making anywhere near my past salary (yet 😉), but I'm fulfilled. I'm betting on me and I'm 100% more relaxed for it.
 
 - It's about who does it longest, not fastest. You have to be bad at things 100x before you're semi-ok, which takes time. 
 
 - If I could give any advice I TRULY rate, it's still "every rejection is a redirection." I've had 412 unfollows, 3 👻 and loads of messages left on read. You need consistently thick skin and genuinely can't afford to take it personally. 
 
 There you have it, folks: one quarter of building in public down! Questions or thoughts? You know where to drop them👇🏼 
 
 Thanks for the messages, meetings and engagement: old friends and new. You know who you are. You've made 2023 brilliant.
 
 🚢
 
 PS: This is my last post of '23. My bestie (aka Mum) arrives today to watch me + Deren tie the courthouse knot. See you in '24 💍 
 
 PSS: I can't wait to share what's happening with keshty next year, but for now R&R and family time take prio. Have a lovely break, all ✌🏼
 
 #minorityfounder #buildinginpublic #buildinpublic #transparency