Tamara Kramer

My 5 key steps for building a successful luxury food brand👇
 
 1. Know your Unique Value Proposition
 ↳ What makes your smoked salmon or artisanal cheese different?
 
 2. Brand consistency rules here
 ↳ Keep your brand's voice and visuals consistent across ALL platforms. Think luxury brands like Godiva or Dom Pérignon keep a consistent look and feel.
 
 3. Build a tribe around your brand
 ↳ Share the story behind your products:
 - Who makes them? 
 - Where do the ingredients come from? 
 
 4. Social proof beats it all
 ↳ Encourage happy customers to leave reviews and share their experiences. Word of mouth always wins.
 
 5. Invest in high quality packaging
 ↳ Looks matter. Make sure your packaging reflects the quality of your product.👇
 
 I grew my client's ARR by 10% only by changing packaging of 1 of his products. He owns a sustainable fish farming business.
 
 📌 Bonus tip: Collaborate with influencers who align with your brand values! Videos show experiences.
 
 The best lesson I learned isn’t on the list. What do you think it is?
 
 P.S. I want to hear from you! 🌸
 Tell me about your favorite product and what makes it special in the comments!
 
 P.P.S. Video is made by me, I loved how they packed our takeaway sushi. It's all about the experience!
 
 ____
 I am Tamara Kramer, your business' best friend, when it comes to branding. If you wanna hear more, click follow and the bell in your upper right corner, so you never miss this gold :)