Controversial LinkedIn Templates

Anyone fancy a relaxing bath with a toaster, sure to unwind you forever? While we’re making fun of the meme-worthy content here, how many really bad casualties will it take for Google to discontinue this harmful experiment, that btw. flies in the face of its Helpful Content Update, let alone the Medic? Cambridge Analytica pales compared to this or am I just being very European here? 😬

So, you are telling me that you made a 7-figure income last month (as per your recent post), and got 5 marquee multi-million dollar clients to work with you — all of it with that 'Open To Work' badge on, and applying to every full-time job opening on LinkedIn without catching a breath? 💀

Interesting!

#justsaying #linkedinforcreators

Hot Take Season is back!

One of the biggest problems of the VC world is the incentive and practice to tout your wins and hide your losses.

So many "Tier 1" VCs will swear up and down about early stage investments they made and the conviction that they have and then founders and others start to believe that they're geniuses.

"We knew Uber was going to be huge, read our investment memo on it" --> please shut up and show me the 50 investment memos you wrote that year that you didn't get your money back.

You likely had the same conviction on those 50 other deals that went belly up within a few years and you got no return

Every time a VC talks about a 100x return there are usually 20-100 that end up being worthless.

They have the same conviction at the earliest stages about their winners as they do their losers, which means that their conviction is misguided and essentially meaningless.

The problem is that the conviction leads to founders and LPs thinking that investors are omniscient mini gods. Founders and LPs will listen to their advice on building and take it as gospel even though many investors haven't built anything in years!

And before people respond with power law nonsense, I'm not arguing that they can't be good investors even when they're wrong most of the time, I'm just arguing they shouldn't tout certainty and conviction when their accuracy is abysmally low.

The problem isn't that they tout their wins, it's they give advice as though they aren't wrong most of the time.

#founders #vcs #hottake

Last night, we hosted our first VIP dinner for Product leaders in Austin - sharing the first glimpse of our Product Benchmarks Report (grab an early bird version in the comments!) with 20+ senior Product and UX leaders from companies like Miro, RingCentral, BlueBeam, Fondo, Osano or Briefcam. I never expected so much enthusiasm and a heated debate but well, there we go - when the results are controversial (Sales-led companies have beaten Product-Led companies on all metrics)and the folks are passionate - what can you expect?

Thank you everyone for coming last night and sharing all your insights and feedback - we'll be definitely hosting more of those soon - give me shout in the comments which city we should go to next!

Also a big thanks to our team members that helped make the event such a big success - esp Lusine and Teodor and Tiana.

And if anyone wants to hang out more - I'm still in Austin till Sunday so hit me up!

Tinder economics.

Or how bad apps can make more $$$.

Imagine you’re building Tinder.

You want to help people meet, right?

Then you optimize for matches.

But if people meet…they uninstall Tinder.

Keep in mind — this is a business.

Some revenue comes from in-app ads.

But a substantial part comes from premium plans.

So the same problem arises.

Paying for a premium plan to get more matches?

More likely to match and…cancel their subscription.

If Tinder was building a product to help people…

They would optimize for people meeting.

But they don’t.

They optimize for the least amount of matches possible while maintaining hope high.

To keep users coming back for more.

Locking users into a desperate search.

Offering validation through paid premium plans.

...only to increase match rates temporarily.

Until they flatline to the minimum, once again.

So is Tinder a bad product?

It depends for whom.

But they made $1.8B in 2022.

New LinkedIn AI feature, OMG. 🤯 Social media will be less social and less media. Linkedin is testing with some beta users a new feature that generates posts with AI.

I was very excited to see how social networks were going to tackle the AI tsunami because it is the biggest challenge they face since their foundation. But, helping users to create less human content... I don't feel a good approach.

You will only need to write a sentence and the AI bot will generate the post. 🤦 I can find better ways to use AI to make LinkedIn a better place.

Your thoughts?

Source: Keren Baruch

#linkedin #ai

Want to annoy a marketer?

These 10 sentences will do the trick:

1. Make it go viral.

2. Email marketing is dead.

3. Long copy doesn't convert.

4. What's the ROI of a rebrand?

5. Content marketing doesn't work.

6. Let's replace copywriters with AI

7. We don't have a marketing budget.

8. You can write that blog post in 30 minutes.

9. We want the marketing team to report to sales.

10. If I have a great product, I don't need marketing.

Am I missing anything?

Add it in the comments. 👇

I have 154,000 followers.

Ready to be offended?

If you work in marketing, you need followers.

More followers = more trust

More followers = more authority

More followers = more easy deals

Sure, you can have no followers and sell....

(and you'll work harder than I do to convert clients)

But Luke, my clients only care about sales.

But Luke, I drive $2m worth of sales with content.

But Luke, I am too busy growing my clients..............

I call hogwash.

You do have the time but maybe lack the skills?

Your clients want sales AND followers.

Why?

Ego. Egos care about numbers.

Sales numbers AND follower totals..

See, you can rely only on testimonials & case studies...

But me?

I have it all, amigo.

Testimonials, case studies and you guessed it....

→ Lots of Followers.

So the next time we compete for a client?

I'll win.

Cz I got more followers than you do.

(and more rizz too)

PS Why do u pretend followers don't matter?