Templates by Olena Bomko

When your customers give you this type of feedback, you feel you're doing something right.

So grateful for all your feedback about The Customer Research Report.

If you want a copy of the templates, today is the last day you can get it with a 30% discount.

Link in the comments.

I went viral 30+ times on LinkedIn. Here's what you should know:

1. You can grow your audience and be profitable without virality.

2. There are 2 types of virality:
- Viral posts that bring a lot of new followers + 0 customers
- Viral posts that bring followers + customers
If you want 2, your posts should be very relevant to your business.

3. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now.

4. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%.

5. Virality is a byproduct of consistency and analyzing what works/what doesn't.

6. No need to respond to all comments under viral posts.

7. The same post can go viral and get 10 likes.

8. I love viral posts because I can stop posting and rest :)

9. Most times, the next post (after your viral post) gets low engagement.

I will launch my LinkedIn Inbound Playbook on Product Hunt next week. Support me, please ��
A link to get a notification is in the comment.

The hard truth about LinkedIn:

- A lot of people with big audiences can post superficial content and get a lot of likes.

- You can have a very big audience, 200+ likes per post, be included in TOP lists but have 0 customers and be totally broke.

- You can’t (and shouldn’t) compete with people who post on LinkedIn about LinkedIn.

- If someone with a big audience (not a celebrity) tells you that they spend 15 min on LinkedIn. They’re lying. Engaging with others takes time. Responding to comments takes time. Creating good content takes a lot of time.

- Hooks work if posts deliver hooks’ promises.

- Tricks and hacks can sell bad products/services. ONCE.

- There are a lot of scammers on LinkedIn. I received love emails (mentioning my LinkedIn profile) and 300+ scam emails. Someone registered me on dating websites and sent “work” proposals from fake LinkedIn accounts.

- A lot of famous people on LinkedIn use pods and buy likes.

- You can’t force everyone in your company to build a personal brand.

- LinkedIn is a rented channel. You can’t control the algorithm and their rules.

I love this platform. But you should know about the other side, too.

I will launch my (honest) LinkedIn Inbound Playbook on Product Hunt. Support me, please ��
A link to get a notification is in the comment.