Templates by Shlomo Genchin

Me in 2020:
– Sleep-deprived
– Imposter syndrome
– No work-life balance

Me in 2023:
– Sleep-deprived
– Imposter syndrome
– No work-life balance

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ChatGPT is my creative partner, not my opponent.
These ten prompting principles help me use it to the fullest:

1. Use positive language
If I ask you not to think of cold coffee, you'll probably think of cold coffee. ChatGPT is the same. So focus on the desired outcome.

2. Use synonyms
Don't give up on your prompt if you don’t like the results. Instead, try replacing one of the keywords.

For example,
"Give me 10 facts about garbage recycling" could get you completely different results than "Give me 10 facts about waste recycling."

3. Ask for bullet points
ChatGPT can be rather talkative. Add "use short bullet points" to your prompts to get on-point results.

4. Ask for sources and links
When researching with GPT4, tell it to "add links" or "cite your sources" to verify the results.

5. Be specific
Generic prompts produce generic responses.
Explain what you need in detail.

6. Ask for art, not ads
Instead of asking for headlines and slogans, ask for songs and poems. ChatGPT's copy is awful because it was trained on decades of sleazy ads.

If you want creative words, ask for songs, poems, or rock opera lyrics.

7. Give context
Give ChatGPT as much background info as possible. Even if you’ve already mentioned something, repeat it.
Think of it as a kind of "Previously on" for AI.

8. Focus on one task
Ask for one thing at a time to get more precise and in-depth answers.

9. Play pretend
Interviewing real people is always better. But if you don't have the time or resources, ChatGPT can pretend to be whoever you want it to be.

I use it to put myself in my customers' shoes and understand their perspective.

10. Create visuals
ChatGPT can help you with prompts for Dall E and Midjourney. The word "Describe" is key here.

For example, "describe a photograph of a woman fishing" will get you a solid foundation for your prompt.

18 books that have helped me become a better copywriter:

�� Basics
• Hey, Whipple, Squeeze This by Luke Sullivan
• The Adweek Copywriting Handbook by Joseph Sugarman
• The Ultimate Sales Letter by Dan S. Kennedy

�� Make ads
• The Advertising Concept Book by Pete Berry
• Ogilvy on Advertising by David Ogilvy

�� Build Confidence
• A Self-Help Guide for Copywriters by Dan Nelken
• Show Your Work by Austin Kleon

�� Be more creative
• Alchemy by Rory Sutherland
• Lateral Thinking by Edward de Bono
• Steal Like an Artist by Austin Kleon

✍️ Write better
• The Elements of Style by William Strunk Jr. and E.B. White
• The Copy Book by D&AD

�� Understand your reader
• Contagious by Jonah Berger
• Thinking, Fast and Slow by Daniel Kahneman
• Influence by Robert B. Cialdini

© Grow brands and tell stories
• Made to Stick by Chip Heath and Dan Heath
• Obviously Awesome by April Dunford
• Building a StoryBrand by Donald Miller

P.S. If you're too busy to read them all, I've summarized most of them in my Notion book library. It's available for free to my newsletter subscribers.

Join through the link in my bio, and I’ll send you the link ��