LinkedIn Templates: Creators

LinkedIn is changing. (heads up, everyone)

If you're experiencing low reach lately, read on...

What I'm about to share applies to all users of this platform. Hopefully, this post will help you revisit your content strategy + plan for the future.

1. Heavy focus on Premium users (payers)

If you're not on LinkedIn Premium yet, you'll be missing some features moving forward. Most important:

- the ability to send MORE personalized connects
- including your call-to-action link in the main feed

(these are both super important)

2. Layoffs at LinkedIn

Whenever a platform "loses" a lot of people, to me, it signals one thing → cost-cutting.

(this means even more focus on Premium)

I wouldn't be surprised if we see a "Boost post" paid feature for users (not businesses) soon.

3. Organic reach keeps dropping

There's been a significant drop in reach in September / October vs. 6 months ago (let alone 1 year).

My advice: just learn to accept that everyone here is at the mercy of the algorithm. No one gets special treatment. The only ones who should get it?

Your followers. Your community.

Treat your comments as a "funnel". Make your audience feel "seen". Then, treat DMs as the furthest part of that funnel. This is where the magic is.

Relationships first. Numbers second.

Bonus tip: Optimize your profile for 1 specific action

Need more bookings? Make everything on your profile point to "book a meeting".

4. Good news for "smaller" accounts

If you have less than 10k followers, chances are you still have "viral potential" on LinkedIn. Richard van der Blom's latest algo study also shows that:

- most "under 10k accounts" still get good reach
- most "above 10k accounts" have lowered reach

(small accounts is where the magic is)

For anyone else reading this, go and support some new "small" creators (under 10k followers).

They're the future stars here!

5. Stop complaining → start experimenting

LinkedIn will keep updating. We'll keep adapting.

- Try out some new post formats for you
- Try writing longer-form content (I did today)
- Try posting a video (if you've never done one)

Also, don't underestimate the power of live events - LinkedIn Audio events are my recommendation.

(keep building YOUR community)

Summary:

Most will continue to complain. They won't adapt.
My advice to you is: "enjoy the journey".
The algorithm doesn't care.

Simple 5-step strategy moving forward:

1. Get LinkedIn Premium to enjoy all its features
2. Focus on comments + DMs more than ever
3. Optimize your profile for 1 specific action
4. Support smaller creators (under 10k)
5. Keep experimenting with formats

Happy LinkedIn-ing, friends!

Hope this helps. ��

Disclaimer:

All of the above is based completely on my own understanding of this platform, after building a following of 130,000 followers and spending 14 years in marketing. I've seen platforms evolve time and time again. Trends will be trends :) Time to adapt.

P.S. Repost this info with your network

Your LinkedIn motivation for the upcoming week:

Whether you post daily, or every few days...

1. Never prioritize LinkedIn over business
2. Never prioritize quantity over quality
3. Never post for the sake of posting
4. Never lose hope after a bad post
5. Never lose sleep over any post
6. Never ignore your comments
7. Never spam others via tags
8. Never pitch in the first DM
9. Never leave out the P.S.
10. Never post and ghost
11. Always stay learning

Write on, LinkedIn! ✌️

P.S. Anything else?

The commenting rule I teach all my clients

(it takes less than 2 minutes)

"Never comment on 1 post just once"

Instead...

1. Leave 1 "main" comment (and make it good)
2. Leave 3 more "replies" to others' comments
↳ Get up to 4x profile views every single day

More views
↳ more leads
↳ more followers
↳ more conversations
↳ more potential clients

Happy commenting, LinkedIn!

P.S. Try it out here! ��

Did you know this fascinating LinkedIn stat?

Less than 1% of LinkedIn users publish only 1 post per week. The playing field is virtually empty.

There's room for all of us. ❤️

"I don't have any personality in my content"

Say no more! Here are 7 roads to authenticity:

1. Share a personal story
Ex. big struggle on the job
↳ Make yourself "relatable"

2. Write an honest opinion
↳ Share what "you" believe in

3. Reply to strangers' comments
↳ Start new conversations, daily

4. Always comment with kindness
Ex. Compliment and tag the author
↳ Show support to "friends" online

5. End every post with an "invitation"
Ex. Add a P.S. with a simple question
↳ Make yourself more "approachable"

6. Don't be afraid to use a quirky phrase
↳ I say "Whoop!" a lot - online & in real life

7. Use descriptive, adjective-heavy language
↳ Help your readers "visualize" your emotions

Relatable. Honest. Conversational. Friendly. Approachable. Funny. Expressive.

7 signs of great personality. Time to show yours!

Remember:

People come for your content...
↳ But they stay for the person = you ❤️

P.S. Repost this ♻️ for the sake of others

7 underutilized ways to do LinkedIn outreach

(read twice for the best results)

1. Tag 20+ big creators in 1 post
2. Tag big creators only in the P.S.
3. "Connect" without a personal note
4. Waste an InMail just to say "Hi/Hello"
5. Waste an InMail to send a "pitch slap"
6. When you pitch, send 2-3 follow-up DMs
7. Ask to "pick my brain" without booking a call

Bonus:

8. Comment "great post" or "love it" everywhere

By now, you've realized this is a "how NOT to" guide to LinkedIn outreach. If it's unclear, please read again.

I'm dropping my LinkedIn Masterclass soon!

P.S. Don't repost this - just stop doing these. Thanks.

"LinkedIn has changed"

1. LinkedIn is not a CV anymore.
2. LinkedIn is not a job site anymore.
3. LinkedIn is not an online contact book.

Exactly! It's a platform for new opportunities.

1. LinkedIn is the no. 1 place for business.
2. LinkedIn is for sharing your stories.
3. LinkedIn is for growth. Period.

Stop complaining. And start "writing". This is the 2023 way to attract clients. Connections. Friends.

To the "new" LinkedIn! ✌️

The "worst" thing you can do in your writing (or life)

Bringing others down to prove you're "the best".

I see this on LinkedIn all the time. Example:

1. Most marketing gurus tell you to do [this]
2. Here's [insert my new approach]
3. [My] approach is [better]

Recognize the template?

This is called "combative" marketing. And it's wrong.

If anything, it makes your writing weaker.
It brings unnecessary negativity into the mix.
Now, simply skip Step 1 above. That's literally it.

You don't need to bring a method down to prove yours is better. Simply show why yours is "good".

Stop fighting to beat others
↳ Start fighting to beat the odds in your favor

There's a life lesson in here too. ;)

P.S. Have you seen this "fighting" method too?

My LinkedIn is bigger than my hometown.

Zenica: 115,000 population
Jasmin: 130,000 followers

It's funny because...

2 years ago, I had zero social media followers.
5 years ago, all I wanted is more opportunities.
10 years ago, I wanted to leave Bosnia for good.

Today...

I'm motivating thousands to start their journeys.
I'm helping thousands to realize their potential.
I'm enabling millions from "smaller" countries.

For me, growth isn't about the numbers.

Growth is about "breaking boundaries".

Mental or geographical. For me. For you.

Stay growing, friends! ❤️

P.S. Where do you follow me from? What's your city or country famous for? Let's comment a lot today!
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