Templates by Ash Rathod

LinkedIn is like a theatrical performance.

And every performance needs an audience.

But here's something most people won't teach you.

-They'll tell you to comment to hack the algo.

-They'll tell you to post just to be visible.

-They'll advise you to comment on x amount of influencers a day to get better reach.

All of this to build a bigger audience so the spotlight seems brighter. And that's all great. But they forget to tell you this.

Real audiences are relationships. They're not just a public show.

-Invite them behind the stage curtains.

-Drop them a DM to show you support them too.

-Start conversations with no agenda.

And do it with good intentions.

I'm not telling you this to influence the algo. I'm telling you this to build real connections that help you and help those you do this for.

Because true connections aren't just about being seen.

They're about seeing others too.

Limassol, Cyprus. Here we come!

Reflect is the biggest tech and business festival in Cyprus.

With 5 stages, 1000+ starts ups and over 10,000 attendees we can't wait.

Will you be there?

If so, let's connect.

Then after the event, WAM will be hosting 2 x workshops at the Factory 39 office on the 3rd and 4th of June.

Only few tickets left for both. Contact us or take a look for more details in comments.

If you're not exploring many ideas, how do you know you have the best one?

That's why it's important to take time. Whether it's:

- design

- positioning

- messaging

- ad concepts

- your story

Rushing is the enemy of quality.

Take time to explore and refine for the best results.

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#Branding #Marketing #StoryProposition

I love stories of the past.

I love stories that live today.

But I'm inspired by stories of what tomorrow could be.

Past data, and today's opinions are limited if we take them as they are.

The brave ones will find insights and turn them into new storylines for the future.

That's how us marketing and branding people can change the world.

But only if we are brave enough to explore the unknown.

--

from my notes from recent brand audit and strategy workshop.

A lot of people online have too much time.

Most of your customers don't.

And if they do, they see a lot of people online who have too much time.

Don't be one of them.

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#Marketing #MessageMarketFit #StoryProposition

The advice to be consistent is BS

I’ve been forced to join the gym recently.

Yes, forced!

My teenage daughter decided she wanted to go, but she needed an adult with her because she’s a year shy of the age she can go on her own. So I committed, as I want to make sure I support her.

Then I got into it.

Showing up consistently. Being consistent with the exercises I’ve been doing. Then going home and ‘CONSISTENTLY’ eating the wrong foods but it’s OK because I’ve been doing the good stuff to neutralise the bad stuff.

You know this is wrong. Right?

Yet we all do this with all parts of our life.

With business. Marketing. Even posting on LinkedIn.

If you are consistently doing some right things and other things that contradict those actions, then you’re consistently doing the wrong things.

Consistency, in itself, is not key. What matters is being consistent with the bigger picture. If some of your actions don't align with your goals, no amount of repetition will lead to success.

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A story has chapters. Know what that story is. Then write the chapters

The Power of Persuasive Writing

Words are important.

Words are effective.

The same words can have different results - positive and negative.

So the way we use them in marketing in branding is really important.

In this chat around the Watercooler we have a special guest that knows a thing or two about what good copy looks like.

Join us for this LinkedIn Live for The Power of Persuasive Writing next Friday.

Here's how to push people away.

Be clear about the things you don't do and will never do.

Then communicate it. But communication doesn't just have to be about what you say and write.

It can also be shown in your actions and inaction.

-Patagonia will never participate in black Friday sales

-Tony's Chocolonely will never use cocoa that isn't sourced ethically.

-Tesla will never use traditional car dealers

-Dove will never use unrealistic, AI or heavily retouched images in their advertising.

-Apple will never care about the haters on their latest ad 🤣

Never doing something for a strong reason becomes part of your story, identity and reason for people to be close to your tribe.

And push the wrong ones away.