Templates by Hanna Larsson

9 surprising truths about building an audience:

1. Having a few haters is normal. It comes with the territory (who cares)

2. The best product doesn’t win, the best distribution does - so many entrepreneurs in Europe are still clueless about building audience and reach at scale - how is that even possible?!

3. People who made fun of you in the beginning suddenly wants to “learn” from you

4. People listen to people who knows how to grab attention - that’s the world we live in

5. Without a system you are f*cked because every single human being will want to quit - 60% is consistency, don't quit

6. So many people still think building audience is a hobby - they could not be more wrong

7. You don’t need to pick a niche → YOU ARE the niche

8. Most companies still don’t have the slightest idea how to collaborate with creators - someone needs to educate them

9. The more RELATABLE you become, the more inbound you get

→ What should be added to this list?

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I'm approaching 100,000 followers.

Every day I get a ton of emails, dm's and messages.

Here's how I prioritise who to reply:

→ People who make an effort to show they know who they are reaching out to

Here's who I don't reply to:

→ People who only reach out when they want something

→ A cold pitch with zero relevance to me

I often feel that so many people these days have forgotten how to build REAL RELATIONSHIPS.

In a world where a lot of people are looking for shortcuts and the next "hack":

→ Build REAL relationships.

→ Build community.

Relationships matter ✌️

So much in life is up to us:

- attitude is a choice

- discipline is a choice

- hard work is a choice

- excellence is a choice

- doing extra is a choice

- showing up is a choice

Let's raise the bar.

And build our own MOMENTUM.

Because most things are figureoutable.

Agree?

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Americans vs Europeans 😂

We all get NO's in life.

→ It’s what we choose to do with those no’s that makes the difference.

Let the no’s become your FUEL to improve and come back STRONGER.

When you get a YES, all the no's fade away.

Do you agree?

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Surround yourself with relentless humans 🔥

People who challenge and inspire you to aim higher.

People scaling mountains.

Let’s climb TOGETHER.

Agree?

Words by Zack Pogrob, Instagram

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In the beginning:

→ Fail fast

→ Do it scared

→ Iterate LOADS

→ Say yes to everything

→ Be prepared to look like a fool

→ Drop the ego (the sooner the better)

→ F*ck the business plan, you don't need one

→ Just get started, you don't need VC funding

→ If it feels like a roller coaster, you are on the right path 🎢

At the same time:

→ Find people to learn from

→ Let the no’s fuel you forward

→ Build your personal brand & audience from DAY ONE

→ Surround yourself with people who challenge you to aim higher

→ Combine AI & human soft skills & make it your competitive advantage 🧠

Have a laser-focus on:

→ Doing things that don’t scale

→ Be obsessed with CUSTOMERS

→ Go all in on organic customer acquisition

→ Convert traffic to revenue: audience → targeted traffic to your LinkedIn profile → your website → convert traffic → repeat, repeat, repeat, repeat 📈

When you get MOMENTUM:

→ Start saying no

→ Raise your prices

→ Lean into patience & play the long game

→ Build an ECOSYSTEM around your company

→ A targeted landing page (enable conversion) is a MUST

→ Create loads of CONTENT: educate, inspire and entertain

→ Avoid a serious headache: have documentation & processes in place 😅

The flywheel will spin faster & faster.

So, trust the process and build it brick by brick.

Let’s build a lean, profitable cash-printing online business 🏎️💨

***

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Personal storytelling receives 7x more engagement and 4x more reach.

It's not about us, it's ALWAYS about them:

- write like you talk

- use short sentences

- write specific content

- educate, inspire and entertain

- everyone should be able to understand your posts

📌 Grab my FREE guide in here!

This and more, let's dive in 👏

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A lot of people are not going to like this.

Top performers are stepping off their 9-5.

It's happening across ALL industries.

→ 5.5 million Americans started a business during 2023 - a record year.

If employers don't adapt to the current market, they will be left with B-players and C-players.

🤯

What does that mean?

→ Employers need to realise that top performers don't need you the same way they did 5-10 years ago.

The market is changing, and it’s changing FAST.

→ A-players want growth.

→ A-players want to have side hustles.

→ A-players are driven and hungry people.

→ A-players want to build on the side of their 9-5.

→ A-players want a flexible job and want to be trusted.

Employers need to change. Period.

If you haven't already, you should consider asking your best people what they want.

→ Do it before its too late.

This thing has started and it's happening across all industries.

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