Templates by 🇺🇦 Vlad Oleksiienko

Forrester - Complimentary Webinars with thought leaders during live regional events, or learn on your own time with an on-demand webinars. B2B and B2C Marketing Leaders, CX Leaders, Sales & Technology Leaders. https://lnkd.in/eu2zEZby #webinars #b2b #b2bmarketing #b2c #b2cmarketing #cx #customerexperience #sales #technology #leadership #leadershipstrategies #predictions #2024planning #2024predictions

Don’t miss our case study session at the Forrester B2B Summit, Breakdown the Silos to Win Together: How to Implement a Business Pivot on a Global Scale (June 7, 9:40 am CT).

Hear from Jegen Kalimuthu, Global Sales Enablement at LinkedIn, on how to tackle a global business transformation cross-functionally. He’ll explain how he brought teams together to achieve a new messaging initiative under mounting pressures. Instead of finger-pointing and throwing in the towel, learn how enablement, marketing, sales leadership, and sales ops all play a role in implementing global change. He’ll cover:

⭐ How he builds relationships and empathy to achieve common goals

⭐ Why cross-collaborating leads to a more strategic, rather than reactionary, enablement function

⭐ The secret to breaking down silos in revenue organizations

#ForrB2BSummit

https://hubs.la/Q01RdHgF0

What challenges are you currently experiencing?

Thought leaders often confront distinctive challenges that set them apart from other fields.

They may find themselves evaluated based on sales performance, which can take time to materialize, while companies frequently expect swift outcomes.😥

As a result, our experts engaged in a discussion on the challenges faced by thought leaders in the realm of B2B marketing.

If you're interested in delving into this topic, check the comments section to watch the entire webinar.😎

#thoughtleadership #webinar #b2bmarketing

Collette Swindells Casper Emil Sciuto Rouchmann Dennis Bylov Dalgaard Annemiek Mohr W.

90% of C-suite executives say they are more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership 💡

So, how can you ensure the thought leadership you produce is top-tier?

According to LinkedIn and Edelman's 2024 report, each piece should include the following elements:

1. Strong research and data.

2. Helps buyers better understand the challenges and opportunities facing their business.

3. Concrete guidance and case studies.

I recommend giving the full report a read, it’s quite eye-opening!

#ThoughtLeadership

Thought leadership is more important than ever for B2B organizations…

And decision-makers want to see it!

According to the latest Edelman & LinkedIn report, thought leadership does ‘far more than create a favourable impression of your brand’.

It generates demand 📈

95% of business clients say they are not actively seeking goods or services.

Yet 75% of decision-makers and C-Suite executives said that a piece of thought leadership has led them to research a product or service they were not previously considering.

Thought leadership enables you to showcase expertise, drive sales, and establish your organization as credible and trustworthy.

Check out the full report for more stats and actionable insights from surveying 3,500 professionals:

#SocialMediaMarketing #ContentMarketing

Consistently refining your skillset is key to staying ahead in today's competitive business world. High performers and executives alike know the importance of staying up-to-date on B2B marketing and sales trends. It's another way to gain an edge.

But why is this important? According to a recent study by Edelman, 75% of decision makers and executives found that quality thought leadership content led them to research a product or service they weren't previously considering. Furthermore, 9 out of 10 decision makers and executives said they were more receptive to sales outreach from companies that consistently produce high-quality thought leadership content.

Marketing has the power to give the sales team an edge by creating and distributing top-tier thought leadership content.

#B2Bmarketing #Sales #ThoughtLeadership

Thought leadership is more important than ever for B2B organizations…

And decision-makers want to see it!

According to the latest Edelman & LinkedIn report, thought leadership does ‘far more than create a favourable impression of your brand’.

It generates demand 📈

95% of business clients say they are not actively seeking goods or services.

Yet 75% of decision-makers and C-Suite executives said that a piece of thought leadership has led them to research a product or service they were not previously considering.

Thought leadership enables you to showcase expertise, drive sales, and establish your organization as credible and trustworthy.

Check out the full report for more stats and actionable insights from surveying 3,500 professionals:

#SocialMediaMarketing #ContentMarketing