LinkedIn Templates: Marketing

Bad LinkedIn advice:

"Post every day. You'll succeed eventually."

Not true.

I see people posting on here day after day — for years — without getting results.

Because "showing up" doesn't lead to success — not without mastery.

It's like weightlifting.

If I lift every day with terrible form, I'm going to get injured. Not fit.

Be consistent.

But more importantly, hone your skills.

Let's cut the BS:

Managing a remote team isn't easy.

But, it can be highly rewarding.

Truth #1: Your team craves structure.

Just because they're remote doesn't mean they don't need guidance.

Set clear expectations, schedules, and goals.

Truth #2: Communication is everything.

Make sure everyone knows what's going on.

Use clear, concise language.

Truth #3: Know your team.

They have families, hobbies, and passions.

Get to know the human behind the screen.

Truth #4: Empower them.

Trust is the foundation of a good remote team.

Empower your team to make decisions that they feel are right.

Truth #5: Be flexible.

Life happens. Don't be unreasonable.

A little trust and flexibility go a long way.

Remote work can be a beautiful thing.

Just remember to communicate, set expectations, and trust.

Remote work has now found its firm footing in the business world. As a manager, optimising the productivity, communication, and well-being of remote teams can feel like a big challenge. However, with the right strategies in place, it's possible to create a thriving remote work environment. Here are ten steps you can take to make remote working work well for your team:

1. Invest in the Right Tools

2. Set Clear Expectations

3. Foster Regular Communication

4. Cultivate a Strong Team Culture

5. Encourage Boundaries

6. Be Flexible

7. Offer Continuous Learning

8. Be Emotionally Supportive

9. Embrace Feedback

10. Celebrate Successes

Making remote work effective requires an combination of technology, trust, flexibility, and empathy. Aim to not only manage productivity but also foster a happier, more connected remote team. As the world continues to evolve, staying ahead and adapting to these remote work dynamics will be the hallmark of forward-thinking leadership.

........................

To continue reading my brand new blog titled 'Making Remote Working Work' head to our website now: https://lnkd.in/grZKvfme

See you in the DOJO!

You have a great product, but still struggling to stand out?

Here's what you have to know about building a brand as a startup.👇

Standing out is crucial, but here's the twist:

you are already different, you just have to show it.

Do you have to be better than your competitor?

Well, yes and no.

You have to be unique.

Before investing countless hours and $$$ into reinventing the wheel, consider this: authenticity > novelty.

Focus on a genuine connection with your audience.

1. Tell them stories about your brand

↳so they can relate to them

2. Be present on socials

↳like if your brand was a person

3. Understand their pains

↳but offer solutions

4. Be on top of their minds

↳when they need to buy

5. Don't sell in your ads

↳but build connections

Differentiation → differentiation with purpose and authenticity.

Remember, it's not just about what sets you apart; it's about what draws people in and keeps them coming back.

P.S. Investing more in brand marketing or in paid ads?

"Love at first site" First impressions that convert 💸

🔥 New (roasting live) Linkedin audio! 🔥

We're here to bring crystal-clear, no-nonsense critiques built on a decade of branding and marketing experience —all in the name of helping you grow. It's done in the spirit of generosity.

We will tackle these topics:

1. How your brand’s vibe hooks visitors the moment they land on your page

2. Storyselling - the power of brand storytelling that steals hearts (and opens wallets)

3. Call to Action or Cry for Help? How to design CTAs that acctually work ✨

4. Building credibility that converts browsers into buyers

5. How does brand awareness bring you revenue

And much more.

Will it get awkward? Likely.

Feel like a personal roast? That’s on you.

Do people get defensive? Sometimes.

But for those brave enough to sit in the hot seat, and those armed with nothing but eagerness and a notebook, the rewards are massive.

Where else can you get a free website and brand check-up?

Who else is giving you sharp, real-time feedback?

How else are you going to level up?

Post your website in the comments and we will roast it LIVE on Wednesday 24th of April - 7PM CET.

If you have questions, feel free to post them in the comments.

Adriaan Myburgh and me will be answering them live! 🔥

____

I am Tamara Kramer - your strategy friend. Share this with your audience, so they can also learn some useful stuff for free. ♻️

The reality of working remotely is that you have to schedule fun...

And trying to co-ordinate 18 employees across different time zones is no walk in the park.

But I was determined to make it work.

Having recently organised an in-person meet-up with the team in Manchester, I decided to run a virtual social so more of us could join!

The rules:

❌️ No checking emails or Slack for the duration of the social.

We played a series of games including:

Would I lie to you 🤔

Whose desk is it anyway 🤷♀️

Guess who 😎

It was great to have a laugh with everyone and it went down well with my team too.

To any remote employees out there wanting to do more with their team, don't be afraid to ask to take something on despite it not being your role.

P.s its a great example of a transferable skill you can pick up from Guides being able to run activities with a group 😊

✌Kurogo's social sec

Brand building vs ads in B2B marketing?

Both! Here's why... 👇

In B2B, brand building is often seen as:

1. Slow → not worth the wait

2. Unnecessary → doesn't show results

I will proof you wrong.

Many (probably you included) opt for quick-fix targeted ads. But remember: you're only as good as your last ad.

Stop paying → the party's over.

Building a brand? Tough and time-consuming.

But once built, it stays. No ad can match the trust and loyalty a strong brand brings.

Here's the twist:

Combine, don't choose.

Paid ads + loyal customers → an unbeatable combination

Proportion? Try 60/40, then opt for more brand marketing.

Unable to measure ROAS? Try checking your sales after you have an established brand.

People buy from brands they trust.

It's time for a pivot. Think 'and', not 'or'.

Adopt this strategy and share your results.

P.S. Do you only rely on paid ads?

How did you choose your career?

What made you what you are today?

I will start. ✨

My passion always lied in creative work. I liked to draw since a very early age.

I thought I'd be a fashion designer, I was only drawing women and their fearless combinations. 😀

But, in my city, we didn't have Applied arts University and I went to study in Italy.

(partially because of their food too 🍕)

But, when I came to Austria, it was very different.

They were organised, speaking german and (seemed in the beginning) not very artistic.

(I learned that wasn't true, I was too young to see)

But... There were plenty of jobs. I could try out things and decide what I 𝘥𝘰𝘯'𝘵 want.

For a long time I didn't know what I wanted. I became an art director, but I still wasn't sure if was on the right path.

Something was definitely missing, because I liked doing creative things, but I knew there was more to design.

I knew I liked strategy too: strategic thinking, thinking how we're being perceived, psychological part of it.

(yes, I've read tons of book about psychology)

But I thought I can't do it, I didn't study marketing. Who would ask an art director about strategy?

I started learning about marketing like crazy. I worked in a marketing department after all.

Then I discovered brand marketing.

That was it: strategy + design!

That was literally me! ✨

I connected the two dots: the art of asking right questions and visual creative work.

The art of telling stories.

I love talking to CEOs about their visions for the future and the purpose behind their businesses.

I really love that spark in their eyes when they talk how they started their business. I have the same spark when talking about mine.

And you know what? They love it too.

They feel the genuine approach. They know I am there to help them to get where they wanna be.

But what I wanted to say, if you feel something is missing, explore it.

Ask yourself these difficult questions.

You have the answers, I can guarantee you.

What's your story? How did you end up where you are now?

Tell me in the comments! 👇

P.S. This is picture on the day I graduated - post yours, I dare you!

Branding fails scale-ups face

(and how you can avoid them)

Step 5 is when I was hired. Twice.👇

1. They ignore branding in the early stages

2. Nobody recognises them

3. They rebrand internally with juniors

4. They don't like it - they try an agency

5. Doesn't work - they try internally AGAIN

6. Gets complicated and too long

7. They quit 🪦

8. They get frustrated and start again. ♻️

This is fine if you have unlimited resources and time to experiment.

But if you're low on budget (or don't wanna lose your nerves around it many times) consider this:

1. Invest in branding from day 1

↳a.k.a. build a brand strategy

2. Keep in mind who you're selling to

↳don't forget - this is about them

3. Your brand persona and ICP should fit together

↳imagine 2 people going on a date

4. Pitch your business to yourself in 20 seconds

↳if you can't - something is wrong

5. Do you see your brand the same as your customers do?

↳is there a gap?

If you're living the tragedy described above right now, feel free to reach out.

Otherwise, take a free brand quiz in my links.

P.S. How many times have you rebranded already?